I just finished my first article and in it, I wrote about the importance of listening as a means to determine consumer demand. From a marketing standpoint, particularly a blog marketing standpoint, this is truly the “goose that laid the golden egg”. Because of the need for big retailers to market to a mass audience, the opportunity for online marketers (including personal bloggers) to take advantage of being able to market yourself as a trusted source has never been better than it is now.
All over the world, consumers have become much more savvy, in that they recognize the need for value. Consumers now consider the value of an item or service in addition to price and preference in any buying decisions they make. That’s a important aspect to take into consideration when planning a marketing strategy. Does your product or service provide both value and affordability? Does it solve a problem or need? These are the questions you must ask yourself. And you have got to be honest with yourself as you answer these questions. The answers you come up with may be profitable in the short term, but what about the long term? Will your customers trust you enough to purchase from you again? Therein lies the secret, in my humble opinion.
This secret is something I’ve touch on before and likely will again. Actually, it’s not really a secret. Establishing relationships with people is something all of us does on a daily basis. It’s the same in terms of blog marketing. Just as you would take the recommendation of a product or service from a friend offline, so to would you take the recommendation of an online friend. People are more likely to be comfortable making a purchase on the recommendation of a trusted source. That’s a marketing principle, in my opinion, that can be applied to any type of blog, be it personal or otherwise.
How do you become that trusted source? That go to guy/girl? You do that by being real in all that you do, both online and off. I believe it’s the personal touch that’s been missing for too long. My blog (and by extension, myself), for example, is becoming what I mean by “trusted source”. Eli @ Business Sphere is another example of a blog that I, as well as many others, consider to be a trusted source. Becoming a trusted source isn’t really a difficult thing to become, but it does take some work. While there are many ways for one to do this, the way I’ve chosen is to share with you my journey to online success, by providing valuable information in my posts, like this one, freely as I learn how to get to where I want to be. And, although I know I’ve missed an email or two from readers, I read all and answer 99% of comments and try to foster comment debate (although I will admit that I’ve not been that successful in doing so…..:P). I make myself available to my readers if they have questions or a problem they need to resolve. By taking a personal interest in other people’s life, albeit online is my way.
That’s all I have for today.
I hope this finds you having a great day/night.